Mixoparthenos

Mixoparthenos


Die uitvinding van logo

Die geskiedenis het 'n wêreld van beroemde logo's beleef. Sommige van die logo's is so bekend dat dit altyd onthou sal word. Hierdie proses om die beeld van die onderneming uit te lig, is nie nuut nie. Dit word al eeue lank beoefen.

Die woord logo beteken 'n naam, simbool of handelsmerk wat ontwerp is vir maklike herkenning. Dit het alles begin met 'n kode wat uit 'n enkele letter bestaan, en later 'n ontwerp of merk wat uit twee of meer letters verweef is.

Griekeland is 'n land van simbole. Dit is bekend vir sy mitiese simbole wat die oorlog gebruik het om die geskiedenis en lewens van farao's en sy dekoppels te beskryf. Argeologiese opnames toon aan dat baie vroeë Griekse en Romeinse munte die monogramme of logo's van heersers dra. Die bekendste afdruk op die muntstuk is die heilige monogram, wat gevorm word deur die samevoeging van die eerste twee Griekse letters XR, S, T, O en S, (Christus). Selfs die middeleeue was baie produktief in die uitvinding van die kode vir godsdienstige, kreatiewe en bemarkbare gebruik.

Dit was in die dertiende eeu dat handelaars ontwerpe begin gebruik het, wat verander van gewone kode tot handelsmerk vir handelaars en handelaars. Sommige van die voortydige voorbeelde van logo -ontwerp is die goudsmidmerke, messelaarsmerke, watermerke. Logos is volgens die werksgeleenthede geskep.

(beeld bron: ipmb.vub.ac.be)
(inhoudsbron: webguru-india.com)

Ek het navorsing gedoen oor sommige van die gewildste logo's (vir my) en hul geskiedenis.

McDonald's
Wie sou nie hierdie baie gewilde logo ken nie? Dit is een van die gunstelinge onder 'n lys van bekende restaurante.

Die McDonald's Golden Arches -logo is in 1962 bekendgestel. Dit is deur Jim Schindler geskep om op nuwe boogvormige tekens aan die kante van die restaurante te lyk. Hy het die twee goue boë saamgesmelt tot die beroemde 'M' wat nou wêreldwyd erken word. Schindler se werk was 'n ontwikkeling van die gestileerde 'v' -logo wat deur Fred Turner geskets is, wat beskou is as 'n meer stylvolle korporatiewe simbool as die Speedee -sjefkarakter wat voorheen gebruik is. Die McDonald's -naam is in 1968 by die logo gevoeg. [Bron]


Nike
Eenvoudig, vloeibaar en vinnig. Dit is die woorde wat gebruik word om die “Swoosh ” in die Nike -logo te beskryf, wat een van die mees erkende simbole ter wêreld geword het. Die eerste Nike -logo is in 1971 deur Carolyn Davidson ontwerp vir slegs $ 35. Phil Knight, stigter van Blue Ribbon Sports, Inc., het Davidson aangestel om 'n logo vir 'n skoenstreep te ontwerp. Alhoewel die ontwerp Knight nie geboei het nie weens tydsbeperkings, is die Nike ‘Swoosh ’ -logo gekies.

Die Nike SWOOSH -logo verteenwoordig die vleuel in die beroemde standbeeld van die Griekse oorwinningsgodin, Nike, wat die bron van inspirasie was vir baie groot en moedige krygers. Volgens legendes sou 'n Griek sê: "As ons gaan veg en wen, sê ons dat dit Nike is."

Oorspronklik is die merk 'die strook' genoem, maar dit is later verander na '#woon' om die vesels in Nike -skoene te beskryf. In die lente van 1972 is die eerste skoen met die Nike SWOOSH -logo bekendgestel. Later is die Nike -logo in 1995 as 'n handelsmerk geregistreer en het dit die korporatiewe identiteit van Nike Inc. geword, behalwe dat die Nike -logo die enigste bydraer was tot die algehele sukses van die handelsmerk. [bron]

Adidas
Die geskiedenis van die Adidas -logo het in 1972 begin.

Nuwe logo is in 1994 voorgestel. [Bron]

Adidas is in 1924 in Duitsland gestig deur twee pla Adi en Rudolf Dassler. Die onderneming is eers Dassler -skoene genoem en het later Adidas geword. Deur die Dassler -skoene wat op die Olimpiese Spele te sien was, het dit die onderneming werklik gehelp om sy naam bekend te maak. In 1948 vertrek Rudolf Dassler egter om sy eie onderneming te begin, wat nou Puma genoem word. Toe Rudolf weg was, het sy broer die beroemde logo met drie strepe gekry en die naam na Adidas verander. Die drie strepe is gemaak om die voet stabiel te hou, maar uiteindelik die logo. Adidas was deur die jare heen op die Olimpiese Spele te sien, en dit was die toonaangewende handelsmerk wat hul skoene baie gesog maak by Olimpiese atlete. In 1978 sterf Adi Dassler op 78 -jarige ouderdom en sy vrou, Kathe, bestuur die onderneming. Ses jaar later is Kathe oorlede en die onderneming het sy seun Horst Dassler laat loop, en drie jaar later is Horst op 51 -jarige ouderdom oorlede. Na die dood van Horst het Adidas groot finansiële probleme ondervind, en later het Bernard Tapie probeer om 'n poging aan te wend om die onderneming te red. [bron]

Starbucks
Starbucks Corporation is 'n koffiehuisketting in die Verenigde State. Dit is vernoem na 'n karakter in die roman Moby Dick, en is die grootste koffiehuisonderneming ter wêreld, met 7521 selfbedryf en 5647 gelisensieerde winkels in 39 lande. Die huidige maatskappy se logo, gemodelleer na 'n Noorse houtsny uit die 15de eeu, is 'n mixoparthenos, of 'tweestertmeermin, of sirene soos sy in die Griekse mitologie bekend is. Die onderneming en die logo het 'n interessante geskiedenis.

Starbucks is in 1971 in Seattle, Washington, gestig as 'n plaaslike koffieboonbraaier en kleinhandelaar genaamd Starbucks Coffee, Tea and Spices. Howard Schultz het in 1982 by die onderneming aangesluit en is op 'n reis na Italië geïnspireer om 'n soortgelyke espressobar en koffiekhuiskultuur in die Verenigde State te ontwikkel. Om die konsep te bevorder, stig hy drie jaar later die onderneming Il Giornale. In 1987 het Schultz Starbucks gekoop, dit met Il Giornale saamgesmelt en die onderneming Starbucks Corporation hernoem. Die logo aan die linkerkant is dié van die Il Giornale -onderneming. Soos u kan sien, is die Il Giornale -logo ietwat soortgelyk aan die Starbucks -logo, dit wil sê sirkelvormig en 'n band.

Die oorspronklike logo, soos gesien aan die linkerkant, die Starbucks-sirene was boloos en het 'n ten volle sigbare dubbele visstert. Die oorspronklike logo het 'n mate van kontroversie veroorsaak as gevolg van die kaal bors, maar die logo verskyn steeds op sommige van die produkte, soos die Starbucks Anniversary Blend 1 lb koffiesakke. Albei die oorspronklike logo's lyk perfek op houtkratte.


In die tweede weergawe was haar bors bedek met haar vloeiende hare, maar haar naeltjie was nog steeds sigbaar en die visstert is effens geknip. Die logo het ook die sterre geërf van die Il Giornale -logo.


In die huidige weergawe is haar naeltjie en bors glad nie sigbaar nie, en daar is slegs spore van die visstertjies oor.


Sirenes

Die sirene -dogters van Phorcus of Achelous het gesê dat hulle op 'n eiland woon, omring deur rotse en rotse. Hulle gebruik hul pragtige sangstemme om matrose na hul dood te lok. Die sirenes is op verskillende maniere beskryf, soos die liggaam van voëls of diere. Sommige afbeeldings daarvan wys dit as meerminne met 'n dubbelstert (sien standbeeld van Mixoparthenos hieronder).

16de eeuse brons van Mixoparthenos die sirene.


Mixoparthenos - Geskiedenis

Ek dink dit beteken dat diegene wat dit daar geplaas het, van mening was dat hulle afstam van koninklikes, of miskien waarvandaan koninklikes ook afstam. U noem wapens; Melusine was ook in die heraldiek ingesluit, in verskillende gedaantes. Die Etruske het ook hul Melusine gehad, 'n moedergodin, 'n beskermer, 'n verbinding van wêrelde.

Trouens, hoe meer ek daaroor dink, hoe meer pas dit by my verstaan ​​van die manuskrip, sou dit 'n gelykmakende idee wees, waarin verklaar word dat almal van waterfeë afkomstig is, al dan nie koninklikes. 'N Baie humanistiese idee. Dit pas ook met betrekking tot die visnimf, en terselfdertyd kan Anaximander se vismond -verhaal van die menslike oorsprong uitgebeeld word. See, die samesmelting tussen Noordwes -Asië en Oos -Europa, en die Melusine -verhaal, wat Wes -Europa en naby Oos -Asië oorbrug, en nou die ander kant van die wêreld (in die Starbucks -logo en alles wat aangegaan het sedert die tyd van die manuskrip ). Hulle bespreek almal mitologiese oorsprong en die idee om genealogiese afstamming en geografie te volg om by die huidige tyd en plek te kom.

Die kombinasie van die Melusine -mite voeg die waternimf -idee by Anaximander se verhaal, wat sy leermeester Thales se idee trek dat alles uit die element van water kom. Dit lyk asof dit 'n punt is wat deur kwartaal 13 gemaak word, ten minste in die mate dat water almal oral met mekaar verbind, in lusse, nie minder nie. Anaximander het nie in hierdie oorspronklike wateridee geglo nie, maar hy was 'n voorstander van die eter of 'n ander ontasbare element, waarvan een ontstaan. Vandag weet ons dat alles op ons planeet in wese uit sterrestof ontstaan ​​het, sodat die idee nie verkeerd was nie, net verduister deur 'n gebrek aan tegnologie en die begrip wat dit meebring (dws fisika, chemie, biologie), vandaar die mitologie om die leemtes in kennis in te vul. Dit is moontlik ook die rede waarom werke van Homerus, Ovidius, Virgil en ander blykbaar opgeroep word. Scylla, Pyrrha. en die verbindings en reise van Egiptiese mites na Griekse mites na Romeinse mites. 'n geskiedenis van die vroeë wêreld.

Dus, as die vismondnimf hierdie idees eintlik uitbeeld, dan sou die idee dat al die nimfe in die manuskrip vir 'n bevolking van mense mettertyd inpas by hierdie idee, en dit word duidelik dat dit die protogeskiedenis is word uitgebeeld. Dit verklaar die gebrek aan kulturele ikone, aangesien dit voorgeskiedenis is, die onbekende tyd voor die tye waarvan ons weet. Wat kwartaal 13 betref, is dit die plek waar die vroegste beskawings hulle gevestig het, in terme van die sterreteken, dit toon 'n afstamming van ongeveer 20000 jaar in sy huidige toestand.

Die volgende 2 gebruikers sê dankie aan Linda vir hierdie plasing: 2 gebruikers sê dankie aan Linda vir hierdie plasing
• voetganger, RenegadeHealer

Die geskiedenis van die Starbucks -logo

1971 - Die eerste Starbucks -logo wat in 1971 ontwerp is, bevat die topless 'Siren' met haar dubbele visstert en naeltjie ten volle sigbaar. Die logo-ontwerp bestaan ​​uit 'n sirkelvormige ring rondom die mitiese tweestertmeermin in 'n koffiebruin kleurpalet. 1987 - Die tweede weergawe van die Starbucks -logo is in 1987 ontwerp Kom ons roer die koffiekopie geskiedenis en verken die evolusie van die Starbucks -logo, van hul nederige begin in 1971 tot die wêreldwye koffiereus wat hulle vandag is. Maar voordat ons ons eerste slukkie neem

Starbucks -logo - 'n Oorsig van ontwerp, geskiedenis en evolusie

Die Starbucks Coffee -logo in 1987 Om die samesmelting van die twee maatskappye [Il Giornale en Starbucks] en twee kulture te simboliseer, het Terry [Heckler] 'n ontwerp gekry wat die twee logo's saamgevoeg het. Ons het die Starbucks -sirene behou met haar ster -kroon, maar het haar meer kontemporêr gemaak. Hy het 'n nordiese houtsny van 'n sirene ontdek. die ontwerp van die 16de eeu bevat twee sterte en kaal borste, volgens Mental Floss. Die seeheks is aangeneem as die amptelike beeld van Starbucks. Die eerste Starbucks -logo is in 1971 geskep kort nadat die onderneming deur Jerry Baldwin, Zev Siegl en Gordon Bowker gestig is. Die beeld agter die logo is 'n sirene (meermin) uit die 16de eeu in 'n Noorse houtsny. Die afgelope paar jaar het die logo verander in die skaduwee en besonderhede van die ontwerp, sodat dit 'n bietjie meer universeel is. Wat beteken Starbucks? Die oorspronklike Starbucks-logo is ontwerp op grond van 'n sestiende-eeuse Nordic Woodcut. Dit verwys na Skandinawië uit die Viking-era. Wie is die dame op die Starbucks -logo? Sedert die bekendstelling van Starbucks in 1971, was die Starbucks -logo nog altyd 'n meermin. Dit is 'n tweestertmeermin genaamd Sirene Die vroegste weergawe van die Starbucks-logo is in 1971 bekendgestel, gebaseer op 'n Noorse houtsny uit die 15de eeu. Dit bestaan ​​uit 'n sirkelvormige ring rondom die mitiese tweestertmeermin-figuur in 'n koffiebruin kleurpalet

'N Geskiedenis van die Starbucks -logo - kleremerk

  • Die geskiedenis van Starbucks Volgens statistiese data word die Starbucks -logo en -merk in 7 uit 10 gevalle erken. Die onderneming is in die sewentigerjare gestig deur 'n groep vriende, ware koffieliefhebbers. Aanvanklik was dit 'n winkel wat geroosterde hele koffiebone verkoop het
  • Die aanvanklike logo, ontwerp vir Starbucks in 1971 en meer as vyftien jaar lank deur die handelsmerk gebruik is, bestaan ​​uit 'n monochroom sirkelvormige kenteken met 'n beeld van 'n sirene met twee sterte in die middel en 'n woordmerk rondom die kenteken
  • met twee staarten. Die logo was van 1971 tot 1987, maar word daarna groen. Dit word gemodelleerd na 'n houtsnede van die Vikingen uit die 16e eeu. Die logo is in die loop van die jare wat ons kan sien dat bevolkingsgroepe moontlik word
  • Hier is die amptenaar geskiedenis van die Starbuckslogo, volgens die FAQ op die Starbucks webblad: Toe ons oorspronklik op soek was na 'n logo vir Starbucks in 1971 wou ons die seevaarttradisie van vroeë koffiehandelaars vasvang
  • Die oorspronklike Starbucks -logo was bedoel om die manier waarop hulle koffieliefhebbers van oraloor sou lok om hul spesialiteite te proe, te simboliseer. Die ontwerp het eers in 1987 verander, toe die onderneming deur Howard Schultz gekoop is
  • Toe ons in 1971 oorspronklik op soek was na 'n logo vir Starbucks, wou ons die seevaarttradisie van vroeë koffiehandelaars vasvang. Ons kyk na ou mariene boeke totdat ons 'n logo kry wat gebaseer is op 'n ou Noorse houtsny uit die sestiende eeu: 'n meermin met twee sterte omring deur die oorspronklike naam van die winkel, Starbucks Coffee, Tea, and Spice
  • 'N Oorsig van ontwerp, geskiedenis en evolusie van Starbucks -logo. Starbucks is 'n plek van aanbidding vir koffiekwekers en die Starbucks -logo verberg 'n boodskap. Dit is 'n ketting kafeteria's en koffiewinkels, met meer as 17,000 ondernemings versprei oor 49 lande

Hallo YouTube. Welkom by die logo -geskiedenis! Vir hierdie episode kyk ons ​​na Starbucks! Dit is 'n koffiehuis wat in 1971 gestig is en is steeds 'n goeie plek. Die eerste veranderinge in die Starbucks -logo het in 1987 plaasgevind toe die onderneming deur Howard Schultz gekoop is. Sy eerste stap was om die naam te verander van Starbucks Coffee, Tea, and Spice, na Starbucks Coffee en hy het ook die oorspronklike logo skoongemaak en 'n meer gepoleerde voorkoms bygevoeg. Die eens vintage logo en die 500 jaar oue sirene het 'n moderne opknapping gekry

Starbucks -logo: 'n kort geskiedenis van die ontwikkeling van hul logo -ontwerp

Hy ging kort tyd by Starbucks weg om sy eie koffiehuise te begin onder die naam Il Giornale. In Augustus 1987 kom hy terug en koek hy Starbucks met hulp van plaaslike investeerders. Vanaf die begin van 'n ander Starbucks 'n ander soort onderneming: 'n onderneming wat nie net koffie en die tradisie kan gebruik nie, maar ook die gevoel van saamhorigheid Die logo is verander toe Starbucks die Saoedi -Arabiese mark in 2000 betree het om die sirene te verwyder, net haar kroon agterlaat, soos berig in 'n Pulitzer-pryswinnende rubriek deur Colbert I. King in The Washington Post in 2002. Die maatskappy het drie maande later aangekondig dat dit die internasionale logo in Saoedi-Arabië sal gebruik

Die geskiedenis van en die verhaal agter die Starbucks -logo

  1. Betekenis van die logo van Starbucks. Wat van die betekenis van die Starbucks -logo? Al wat die handelsmerk probeer sê, is dat die koffie net so eksoties soos die meermin is! Eenvoudig maar so waar! Die Starbucks-logo kan byna oral gesien word, selfs in films en advertensies- dit is werklik 'n unieke logo en die geskiedenis van die ontwikkeling van die Starbucks-logo maak dit.
  2. Starbucks, 'n Amerikaanse onderneming wat die grootste kettinghuisketting ter wêreld is. Sy hoofkwartier is in Seattle, Washington. Dit is in 1971 in Seattle gestig en het 'n wêreldwye ketting van koffiewinkels geword nadat Howard Schultz die onderneming in 1987 gekoop het, met ongeveer 30 000 winkels wêreldwyd teen die vroeë 21ste eeu
  3. Starbucks -handelsmerkstrategie. Bemarking was oor die jare heen een van die dringendste komponente van die handelsmerk Starbucks. Die organisasie het alles ingesit om 'n genormaliseerde voorkoms en gevoel van sy winkels, produkte en voeding en drank te skep. Die Starbucks Sirene -logo. Die Starbucks Siren-logo is een van die bekendste logo's ter wêreld
  4. Starbucks maak die eerste winkel in die Pike Place Market in Seattle oop. 1982 Howard Schultz sluit aan by Starbucks as direkteur van kleinhandelbedrywighede en bemarking. Starbucks begin koffie verskaf aan fyn restaurante en espressobare. 1983 Schultz reis na Italië, waar hy onder die indruk is van die gewildheid van espressobars in Milaan
  5. Die eerste Starbucks -logo was van 1971 tot 1987. Terry Heckler het iets gesoek wat die maritieme geskiedenis van Seattle kon aantrek. Hy het deur ou mariene boeke gekyk totdat hy 'n logo gekry het wat gebaseer was op 'n ou Noorse houtsny uit die sestiende eeu: 'n meermin met twee sterte, of sirene, omring deur die oorspronklike naam van die winkel, Starbucks Coffee, Tea, and Spice
  6. Die naam, geïnspireer deur Moby Dick, wek die romantiek van die oop see en die seevaarttradisie van die vroeë koffiehandelaars. In 1981 het Howard Schultz (voorsitter en uitvoerende hoof van Starbucks) eers by 'n Starbucks -winkel ingestap. Vanaf sy eerste koppie Sumatra is Howard by Starbucks ingetrek en 'n jaar later by hom aangesluit

Die geskiedenis van die Starbucks -logo verseker u handelsmerk

  • Na 'n paar herhalings van die logo, het 'n geringe verandering ons die beeld gebring wat miljoene mense elke dag sien. Volg ons op Facebook: https :.
  • is altyd gewees
  • Starbucks is die koffie -ikoon wat mense liefhet of haat. Die Seattle -onderneming het sy eerste winkel in 1971 geopen, en al die jare later maak die koffiereus steeds verslawende drankies.

Oor die algemeen het die geskiedenis van die Starbucks -logo opvallend konsekwent gebly, en dit bevat 'n sirkel wat 'n sirene bevat sedert die begin van die handelsmerk in 1971. Die oorspronklike logo bevat 'n meer gedetailleerde beeld wat die kaal borste van die sirene en die onderste helfte met twee gesplete vis vertoon het. sterte Tuisblad »Logo -ontwerp» Starbucks -logo verduidelik: volledige geskiedenis en evolusie. Laaste opgedateer op 9 Oktober 2020. Sirene -beeld en ons sterk woordmerk is ons mees herkenbare handelsmerkbate - sê Starbucks. Starbucks is die naam wat by u opkom as u praat oor bekende koffiemerkte. Ten minste is dit soos dit vandag is, maar laat ons eerstehands kyk na die geskiedenis van die Starbucks -logo. Die oorsprong in 1971. Die eerste logo was 'n bewys van die verkoop van koffie met 'n bruin kleur in sy geheel. Dit het reeds die sirene met twee sterte aangebied, maar in hierdie geval was sy bolyf

'N Gemoderniseerde logo is in 1987 bekendgestel. Op 5 Januarie 2011 onthul Starbucks 'n nuwe logo wat die ring heeltemal weggelaat het, en die sirene in die sirkel word dus die hele logo en word ook in groen geverf. Na berig word, is die logo in Maart bekendgestel ter viering van die onderneming se 40ste bestaansjaar. Die ontwerpwerk is intern gedoen by Starbucks met hulp van buite van Lippincott. Starbucks het 'n nautiese tema deur sy naam, handelsmerk en logo wat die gees van sy verhaal help vasvang. Dit is vernoem na Starbuck, die eerste stuurman in die geskiedenis van Moby Dick van die Starbucks -logo Nadat hulle op 'n beter naam vir hul handelsmerk besluit het, het hulle aan hul logo begin werk. Die oorspronklike logo bevat 'n meermin met twee sterte (ook bekend as 'n sirene) uit die Griekse mitologie, wat die matrose met hul betowerende lied tot hul dood gelok het

Starbucks -logo en die geskiedenis agter die logoMyWa van die onderneming

  1. Starbucks -logo - geskiedenis en herkoms. Starbucks is gestig deur drie vennote in Seattle, Washington op 30 Maart 1971. Die drie vennote - Jerry Baldwin, Zev Siegl en Gordon Bowker. Die drietal het die onderneming Pequod vernoem na 'n walvisvangskip in die Amerikaanse klassieker van Herman Melville, Moby-Dick
  2. Die Starbucks -onderneming het 'n logo wat so bekend is aan kliënte dat dit selfs sonder die naam van die handelsmerk gebruik kan word. Daar is egter baie aan die Starbucks -logo -geskiedenis waarvan grafiese ontwerpers, bemarkers en webwerf -eienaars kennis moet neem. Belangrike oomblikke uit die geskiedenis van die Starbucks -logo
  3. In 1992 besluit Starbucks om die swart buitenste strook van hul logo na 'n groen te verander, wat begin met 'n suiwer groen kleurskema. Soos ons in ons artikels bespreek het oor die effek van kleure en emosies in pakketontwerp, word groen meestal geassosieer met groei en vrede, wat die missieverklaring van Starbuck beklemtoon om die menslike gees te inspireer en te koester.
  4. Hulle was baie lief vir die voorkoms daarvan, en dit het vasgevang in wat hulle gevoel het waarvoor Starbucks staan, sê Steve. Daarom het ons inspirasie daaruit geput en daaruit die logo geskep. En sy het die sirene geword. As u wonder, is daar twee groot verbindings tussen Starbucks en die seevarende wêreld. 1) Ons tuisdorp Seattle is 'n.
  5. Die huidige maatskappy se logo, gemodelleer na 'n Noorse houtsny uit die 15de eeu, is 'n mengelmoes, of 'n tweestertmeermin, of sirene, soos sy in die Griekse mitologie bekend is. Die onderneming en die logo het 'n interessante geskiedenis. In Januarie 2011 het Starbucks 'n nuwe weergawe van die logo vrygestel met 'n paar groot veranderinge en ook 'n paar subtiele veranderinge
  6. Starbucks het hul logo verder bygewerk en in die huidige ontwerp is die sirene-beeld nog meer geknip, sodat slegs 'n deel van haar dubbelstert sigbaar is. Op hierdie stadium, sonder om die geskiedenis van die Starbucks -logo te ken, kon ek nie alleen uitvind wat die logo verteenwoordig nie
  7. 31 Mei 2013 - Die herontwerp van hierdie logo, wat die handelsmerk vereenvoudig tot 'n simbool, is 'n gewaagde stap vir Starbucks. As een van die mees erkende handelsmerke ter wêreld, is dit miskien so

Starbucks -logo -ontwerp, geskiedenis en evolusie

  1. Koffie + koeie. Samen ontmoet Starbucks vir jou in die koffieboere in Oost-Afrika. Lees Mee
  2. ati plot
  3. The Starbucks Logo - A Visual Twist of Starbucks History Starbucks is vandag die grootste koffiewinkel -kleinhandelaar ter wêreld, met meer as 15 000 winkels in meer as 42 lande. Met 'n Starbucks -winkel op byna elke hoek, sien miljoene mense elke dag die beroemde Starbucks -logo

. As u koffie drink, het u waarskynlik opgemerk dat die logo van Starbucks 'n meermin met 'n lang hare het. Die Starbucks -logo is van 'n sirene, 'n mitologiese meermin -verleidster. Met hierdie kennis is dit sinvol dat die sirene in die oorspronklike logo sigbare borste gehad het. Hulle is later in 1987 met lang hare bedek, wat ons die logo gee wat ons ken en liefhet. Die koffieketting -logo bevat 'n sirene uit die Griekse mitologie. Dit blyk egter dat sirenes baie meer gedoen het as om hul tekenstem te gebruik om matrose na hul dood te lok. Sy hou haar twee visstertjies omhoog om haar kruis nie so subtiel bloot te stel nie. DIT is wat Starbucks gekies het om by sy korporatiewe logo te voeg [Die Mermaid -gelukbringer, genaamd 'die sirene', wat in die ou Starbucks -logo gebruik word, word beskou as een van die mees gebruikte elemente. Daar is baie geskryf en bespreek oor die evolusie van Starbucks -logo's, maar die een ding wat sedert die ontstaan ​​van die Starbucks -logo nie verander het nie, is die 'die Sirene' -simbool. Die Starbucks -logo -geskiedenis is 'n handelsmerkles wat baie van ons behoort te leer. 1971: Die eerste logo van die Starbucks was 'n sirene in 'n sirkel. Die logo het meer besonderhede oor die sirene, insluitend kaal borste en 'n onderste helfte met twee gesplete vissterte

Starbucks Coffee - The History of Living Legend. Die Starbucks -rand het gegroei tot 'n koffie -ikoon. 190+ duisend werknemers regoor die wêreld. honderde koffiekroeë in verskillende lande, miljarde jaarlikse inkomste - dit is alles Starbucks -koffieketting. Die skepping van Starbucks -logo. T ス タ ー バ ッ ク ス の ロ ゴ は, ギ リ シ ャ 神話 に 出 て く る 」セ イ レ ー ン」 が モ チ ー フ で す. 二 つ の 尾 を も つ 人魚 で あ り, 船 乗 り を 魅 了 し て 溺 れ さ せ る 海 の 怪物 と さ れ て い ま す. じ つ は 太平洋 の 南 に は,多 く の 船員 が セ イ ー に よ っ 殺 さ れ 残 る り タ ク ク ス が が が が り.

Dit herinner my aan die Starbucks-sirene, maar toe besef ek nie dat die oorspronklike Starbucks-logo 'n effens veranderde weergawe van die gravure in die oorspronklike bruin sigaarbandvormige logo gehad het nie. Let op dat die grafiese ontwerper die naeltjie verwyder het, die onaantreklike skaduwee om die buik van die sirene uit die 15de eeu en die stertpote saamgesmelt het om die suggestie van stoute stukke te verwyder. Starbucks is die grootste multinasionale koffiewinkel ter wêreld. Dit is in 1971 gestig as 'n koffieboon -kleinhandelaar en was slegs matig suksesvol, totdat dit in 1987 deur Howard Schultz aangeskaf is. winkels bedien ook tee en gebottel. Starbucks stel nuwe, minder onvergeetlike logo HiceSchool Blog bekend. Die geskiedenis van die Starbucks -logo

Die geskiedenis van die legendariese Turbolog -logo van Starbucks

Die eerste persoon wat 'n logo vir Starbucks geskets het, was 'n grafiese ontwerper met die naam Terry Heckler. Dit was in die vroeë sewentigerjare, toe koffie in blikkies gekom het met die naam Folger's of Hills Brothers 3 Februarie 2015 - Die Starbucks -logo word algemeen beskou as een van die gewildste en onmiddellik herkenbare logo's in die geskiedenis. Hierdie gedenkwaardige embleem het wye wêreldwye erkenning gekry en verskeie gesogte ontwerpstoekennings met Starbucks -logo -evolusie. 'N Ontwikkelde voorkoms vir die 40ste herdenking van die koffiewinkelreus, geskep deur die interne ontwerpspan van Starbucks en Lippincott. Starbucks -logo, foto via BBC. Hier is ons vandag. Ons nuwe evolusie bevry die sirene van die buitenste ring, wat haar die ware, verwelkomende gesig van Starbucks maak. Vanaf die klein begin in 1971 was die ontwerp van die Starbucks-logo nog altyd 'n meermin met twee sterte. Deesdae noem ons haar haar regte naam - die sirene, al wys die nuutste logo -ontwerp nie uitdruklik dat sy twee sterte het nie

Die doel van so 'n logo is volgens hulle om Starbucks -kliënte deur geheime sataniese simboliek te breinspoel. Lettertipe van die Starbucks -logo. Die huidige weergawe van die embleem bevat geen teks nie. Vir die grootste deel van die geskiedenis van die logo was die opskrif van Starbucks Coffee egter deel van die ontwerp, en dit is eers in 2011 dat dit verwyder is → The Logo Smith »The Design Blog» Famous Logos »Starbucks herontwerp die Sirene Logo: An Illustrated Geskiedenis. Hier is 'n skakel vir 'n tong -in -die -kies weergawe van die nuwe Saudi Starbucks -logo. Poskategorieë In beroemde logo's, logo -ontwerp Post navigatio Die Starbucks -verskynsel duur voort. Ons eerste winkel in Australië open in Julie 2000 in Hyde Park in Sydney, NSW. 2010's. In Maart 2011 het Starbucks sy 40ste jaar gevier en gevier deur 'n nuwe logo bekend te stel. Die nuwe logo het 'n eenvoud en elegansie wat ontwerp is om Starbucks in die volgende 40 jaar met 'n nuwe styl te begin

Vanaf S Starbucks -handelsmerkgeskiedenis Starbucks Recent Logo Starbucks Corporation is 'n koffiekettingketting in die Verenigde State. Dit is vernoem na 'n karakter in die roman Moby Dick, en is die grootste koffiehuisonderneming ter wêreld, met 7521 selfbedryf en 5647 gelisensieerde winkels in 39 lande. kyk nog meer na hierdie nuutste weergawe van die logo. Die onderneming het die buitenste ring uitgevee sodat die gesig van die Sirene die ware, verwelkomende gesig van Starbucks is. 1992 Hierdie keer as die Amerikaanse Starbucks 1971 in Amerika gegründet word, sal 'n mens 'n logo vind wat die Geist der Stadt eenvoudig kan gee. En ek is bekend vir die feit dat Seattle vir die grootste industrie - ook die Kaffeeschiffe landen hier - kan dien. Die Groender van Starbucks verklaar in 'n blog, dat dit die eerste Logo is wat 'n altnordischer Holzschnitt -oorlog, die sie. Geskiedenis van die Starbucks -logo. Om 'n onderneming se logo te bestudeer, is dit ook belangrik om die onderneming te verstaan. Starbucks is in 1971 in Seattle gestig deur drie mense: Gordon Bowker, Jerry Baldwin en Zev Siegl. Hulle het hul ontwerp vir hul maatskappy se logo begin deur dit te vernoem na Herman Melville se klassieke werk.

Starbucks -logo en -simbool, betekenis, geskiedenis, PN

Starbucks het sy reis vanaf 'n enkele winkel in 1971 begin toe drie onderwysers (die Engelse onderwyser- Jerry Baldwin, skrywer- Gordon Bowker en geskiedenisonderwyser- Zev Siegel) 'n winkel met die naam Star Bucks Coffee, Tea and Spice op 'n toeristeplek Pikes geopen het Plaas die markbasis in Seattle Starbucks het ook 'n eie saamgestelde spotify -snitlys gekry wat op die Spotifys -mobiele app verskyn. Starbucks logo geskiedenis wikipedia. Starbucks is gestig deur drie vennote in Seattle, Washington, op 30 Maart 1971. Tog het Terry Hecklers tekeninge en skilderye. Die logo Na berig word, is dit in Maart bekendgestel om die 40ste verjaardag van die geselskap te vier

Starbucks -logo -ontwerp, geskiedenis en evolusie. Starbucks is 'n plek van aanbidding vir koffiekwekers. Dit is 'n ketting kafeteria's en koffiewinkels, met meer as 17,000 ondernemings versprei oor 49 lande. Die geskiedenis van Starbucks. Volgens statistiese gegewens word Starbucks se logo en handelsmerk in 7 uit 10 gevalle erken Starbucks Türkiye olarak, parçası olduğumuz topluma fayda sağlamak ve iletişimde engelleri aşmak için #EldenEle projesine başladık. RESERVE LEZZETLERİ İLE EŞSİZ BİR DENEYİM Egzotik ve nadir Starbucks Reserve lezzetleri şimdi sadece Bilkent Ankara, Nişantaşı Vali Konağı, Koşuyolu Park en One Tower Ankara mağazalarımızda 81 Starbucks Logo The Starbucks Logo Logo Evolved Target Starbucks en Jesus gooi name uit logo's Rooi letters Die veranderende gesig van Starbucks Die geskiedenis van die logo's deur die verborge. Bekyk akademici in die geskiedenis van die Starbucks -logo op Academia.edu.

Starbucks -logo -geskiedenis - voorbeeld van logo -ontwerp - word gelys in die aanlyn -ontwerpersgids as u 'n logo -ontwerper of die webmeester van 'n logo -ontwerponderneming is. Aanlyn ontwerpersgids bied uitgebreide inligting oor webontwikkelingsdienste wêreldwyd Historie Založení. První kavárna Starbucks byla otevřena 30. brian 1971 in Seattlu třemi zakladateli - učitelem angličtiny Jerrym Baldwinem, učitelem dějepisu Zevem Sieglem en spisovatelem Gordonem Bowkerem. Inspiroval je podnikatel Alfred Peet Elke dag begin miljoene mense hul dag met 'n stomende koppie Starbucks -koffie. Dit is ongetwyfeld die gewildste koffieketting ter wêreld, maar hoe het die Starbucks -logo presies een van die mees herkenbare ikone ter wêreld geword? Dit het begin met 3 vriende. Jerry Baldwin ('n Engelse onderwyser), Zev Siege Die gewildheid van die logo kan opgemerk word as 'n ikoniese simbool in t-hemde, brosjures, webwerwe en vele ander. Geskiedenis van Starbucks -logo: Niemand het ooit gedink dat die Starbucks -onderneming in die jaar 2016 meer as $ 21,3 miljard kan beloop toe dit in die 1971 -geskiedenisles vir 1971 begin het nie: Starbucks. Ver in die 1900's, voor Adobe Illustrator of selfs die Mac-of selfs voordat ons die term handelsmerk van boere heraangewys het-was daar die ware baanbrekers van moderne grafiese ontwerp. As ons dink aan die Starbucks -logo,

Starbucks - Wikipedi

Hier word 'n volledige evolusie van die Starbucks -logo gegee deur die woorde direk uit Howard Schultz se deur jou hart daarin te gooi en uit 'n paar ander bronne. 1971 - 1987 Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store's original name, Starbucks Coffee, Tea. For starbucks original logo history 10 images found by accurate search and more added by similar match. Starbucks original logo history, what is the meaning and story behind the starbucks logo. Starbucks logo change. The evolution of the starbucks logo. The changing face of starbucks. 960 x 576 9 0. 886 x 901 10 1

The Hidden Evil of the Starbucks Logo

Starbucks Siren Starbucks Creative Expression. Contents. Logo. The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark History & Timeline. Meaning of the name Starbucks: The name of the company was inspired in the Moby Dick's novel Logo: The logo is also inspired by the sea - featuring a twin-tailed siren from Greek mythology. Original brown logo, used from 1971-1987 Abroad, the logo was equally problematic. Around it was a ring that read Starbucks Coffee, and that shape drew your eye so much that you might not even notice the topless woodcut mermaid inside Sergey Kohl/Shutterstock. Starbucks branding is truly iconic. Even without seeing a logo, you can probably spot its drinks just by the color of the straw

Starting With S Starbucks Logo History Starbucks Brand History. logo history company history recent logos. Newer Post Older Post Home. Our Request: We think that useful informations are given to you in this website,If you think as we,please write comment. Email This BlogThis! Share to Twitter Share. Founded a tiny little shop in Seattle during the 1970's, Starbucks has grown to become the largest coffeehouse company in the world. People from the United States all the way to mainland China are able to instantly recognize the distinctive green logo of the Starbucks Company This digital photography of Design Elements History And Evolution Starbucks Logo has dimension × pixels. You can see a gallery of Evolution Of Starbucks Logo below. And if you think that this image are interested to share with your friends, don't hesitate to share it on your Social Media account Tag: History of Starbucks logo. Starbucks | moest ik nog even zeggen | oud bericht. Nieuw Starbucks logo. HijstaatdaarNL - Wij zijn er voor jou. Stuur ons een e-mail via [email protected] mocht je aanvullingen hebben, problemen en/of vragen met onze artikelen. Schroom niet The Starbucks logo is called 'The Starbucks Siren.' It has changed overtime. The original logo was made in 1971. It is an image of a mermaid with two tails. She is half-woman and half-fish. The circle around the logo read Starbucks - Coffee - Tea - Spices. In 1987, the logo went through a few changes but not much

Font of the Starbucks Logo. The current version of the emblem does not include any text. However, for most of the logo's history, the Starbucks Coffee inscription was a part of the design, and it was only in 2011 that it was removed. The wordmark featured a solid sans-serif all-cap typeface. Color of the Starbucks Logo . Starbucks is also the most recognized brand in the coffeehouse segment and is ranked 91st in the best global brands of 2013. 8 Starbucks effectively leverages its rich brand equity by merchandizing products, licensing its brand logo out. Such strong market position and brand recognition allows the compan

. However, they do have an official mission statement. Their mission statement is, To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time The original Starbucks logo shows its fishy past. Reeling it in. Today, the most widespread coffeehouse in the world is Starbucks, yet it holds no affiliation with Folgers Coffee, or with the Starbuck fishing family. But, knowing now the history between the two families, the fish related symbolism in Starbucks Coffee starts to seep through Starbucks leaders say the changes to the logo are in some ways a metaphor for the company dropping the boundaries of its own business and growing into new areas. Marketing experts agree. The brand is now evolving to a point where the coffee association is too confining and restrictive, said John Quelch, a marketing professor at Harvard Business School Starbucks Logo history. Blog. Sept. 11, 2020. Create a clean and professional home studio setup Sept. 10, 202 Starbucks Corporation is the leading roaster, retailer, and marketer of specialty coffee in the world. Its operations include upwards of 7,300 coffee shops and kiosks in the United States, and nearly 3,000 in 34 other countries, with the largest numbers located in Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and.

Starbucks Logo Design History And Evolution Starbucks Logo Change And The Impact Of Starbucks In Modern Culture Little Known Facts About Some Of The Most Popular Logos In The World The Starbucks Logo Has A Secret You Ve Never Noticed The. History • 1982: Schultz enters as head of marketing • 1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. • 1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream bars, making Starbucks the number one brand of coffee ice cream in the U.S. • Began selling. . Rob Wilson/Shutterstock Chances are good that you know that the Starbucks logo is a mermaid, even if you never buy coffee there. The mermaid, though, is actually a siren. Before 1987, it was super controversial, because the siren was naked and had exposed nipples Jun 28, 2018 - Starting its journey as a 'twin-tailed mermaid', the Starbucks logo has seen many changes in its design. The logo later featured siren covered with flowing hair, then it had a close-up view of the mermaid, and now it has an enlarged image of the siren in green color The name of Starbucks was chosen in honor of the coffee-loving first mate in Herman Melville's Moby Dick, and, because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The current company logo, is a twin-tailed siren, from Greek mythology, encircled by the store's name

Starbucks Corporation is the largest coffeehouse company in the World as of 2013. It has more than 20,891 stores across 62 countries with nearly 13,000 of them in United States alone. In the year 2012 only it had revenues in excess of $13 billion employing 149,000 people worldwide May 31, 2013 - Simplifying the brand to just a symbol, this logo redesign is a bold move for Starbucks. As one of the most recognised brands in the world, perhaps it wa Starbucks target market was 18 years to 24 years young professional because they are not yet been loyal with coffee industry. Starbucks strategy comprises to locate its stores at picky places such as the first floor of blocks of offices, underground main entrance and urban areas Starbucks logo history wikipedia. Starbucks has been a target of parodies and imitations of its logo particularly the 1992 version and has used legal action against those it perceives to be infringing on its intellectual property. Starbucks was founded by three partners in seattle washington on march 30 1971 Starbucks Logo History 2 Logo Study For My Art 120 Group L Flickr The Hidden Evil Of The Starbucks Logo Starbucks Logo Change No Name More Mermaid Will It Sell More Starbucks Logo Change No Name More Mermaid Will It Sell More Starbucks Logo History And Future For Shits And Giggles Famous The Hidden.


Index of Full-Text Articles

  • ►� (8)
    • ► April (1)
    • ► January (7)
    • ►� (49)
      • ► November (8)
      • ► October (12)
      • ► September (8)
      • ► August (10)
      • ► June (2)
      • ► April (4)
      • ► March (5)
      • ▼� (50)
        • ► December (9)
        • ► November (5)
        • ▼ September (10)
        • ►   Julie (6)
        • ► June (10)
        • ► April (2)
        • ► March (7)
        • ►   Februarie (1)
        • ►� (51)
          • ► December (7)
          • ► November (5)
          • ► October (2)
          • ► September (4)
          • ►  Augustus (3)
          • ►   Julie (6)
          • ► June (8)
          • ► May (3)
          • ► April (4)
          • ► March (2)
          • ► February (7)
          • ►� (56)
            • ► December (7)
            • ►  November (3)
            • ► October (4)
            • ► September (7)
            • ► August (7)
            • ► July (5)
            • ► June (9)
            • ►   Mei (4)
            • ► April (1)
            • ► March (9)
            • ►� (35)
              • ► November (8)
              • ► October (4)
              • ► September (2)
              • ► August (2)
              • ► June (6)
              • ►   Mei (4)
              • ► March (7)
              • ►   Februarie (2)
              • ►� (50)
                • ► December (7)
                • ► October (7)
                • ► September (12)
                • ► June (6)
                • ► April (1)
                • ► March (9)
                • ► February (8)
                • ►� (56)
                  • ► December (4)
                  • ► November (6)
                  • ► October (2)
                  • ► September (7)
                  • ► August (2)
                  • ► July (4)
                  • ► June (6)
                  • ► April (12)
                  • ► March (9)
                  • ► February (4)
                  • ►� (19)
                    • ► December (11)
                    • ► November (8)

                    Dünyanın Resmi

                    Co-founded by Walter Elias Disney, the Walt Disney Company today has branched out to various entertainment studios, theme parks, products and other media productions with an annual revenue of approximately US $30 billion’.

                    Walt Disney Castle LogoThe Walt Disney logo, like the company, has served as a beacon for decent family entertainment and worldwide recognition. The Walt Disney logo is a ‘stylized version of the founder’s signature’ that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment.

                    Other than the regular logo, the company uses different logos on its different products. A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.

                    Walt Disney World LogoSimilarly, the Walt Disney signature with “World” added to it is used for the company’s resorts "Walt Disney World Resort", a Mickey’s head is adopted for the company’s Mickey Mouse Club and “Studios” was added to the Walt Disney logo signifying Disney Studios around the world.

                    Design Elements of Puma Logo:

                    Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses.

                    As discussed earlier, the Puma logo comprises of a courageous representation. A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma summarizes the power beast-like nature of the firm and its products. The Puma logo solely enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.

                    Few innovations have been taking place through the years in Puma logo. However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, the Puma logo is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.

                    The copyright holder of the internationally-famous Volkswagen Logo is not to be Nikolai Borg. His suit against the Wolfsburg car concern has been dismissed by the Vienna Business Court. The judges did not deny in any way that Borg had drawn up the design in the 30s and had also delivered it. But the logo itself had already existed for a while prior to this.

                    The 86-year old Borg, who comes from Sweden originally and now lives in the Tyrol, had taken action in the summer of last year against Volkswagen, because he wanted to bring about legal recognition of his copyright to the logo.

                    He was not concerned about the money but about “historical truth”, announced his lawyer. According to this statement, the graphic artist Borg had been commissioned in 1939 by the then Reich Minister Fritz Todt to prepare designs for the Volkswagen emblem. After a logo had been delivered, he was then string along with the story that things were being postponed until after the “Final Victory”. However, when Borg discovered his logo on a vehicle belonging to the Army in 1943, he began to feel he was being cut out.

                    For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The "Trefoil" was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products.

                    The new logo, released in September 2009 changes the font and also improves on the 3-dimensional aspect of the rings.

                    Six people, in North America, Europe and Asia, have become Lego Certified Professionals, certified artists that use Lego bricks as their medium. The Lego Group recognizes their efforts and they have the ability to not only use the Lego name and copyrighted logo, but have earned a special, in-depth relationship with the company. They are Robin Sather, Dan Parker, Sean Kenney, Nathan Sawaya, Rene Hoffmeister and Nicholas Foo.

                    Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the monitor could reproduce images in color. The logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.

                    The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.

                    We can’t talk about Aston Martin without mentioning James Bond. In 1959, Ian Fleming put his super spy James Bond in an Aston Martin DB Mark III. When it was made into a movie in 1964, Bond drove an updated, supersleek silver Aston Martin DB5 (complete with machine gun, passenger ejector seat, and revolving number plates!)

                    In the first flush of enterprise, flitting from one opportunity to another, they chanced upon the pedal-cycle trade. Little did they know then that it was the beginning of the making of a legend.

                    The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

                    BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.

                    In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)

                    The logo represents the wing of the Greek Goddess.The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous.

                    The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah. Some claim that Utah's Ben Lomond is the mountain Hodkinson doodled, and that Peru's Artesonraju is the mountain in the live-action logo.

                    The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").

                    On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.

                    The logo was designed by Ruth Kedar. The logotype is based on the Catull typeface

                    In Jan 2011, Starbucks released a new version of the logo with a couple of big changes and some subtle changes as well. The two major changes made to the logo are

                    They removed the name of the company “Starbucks Coffee”. Their intention behind this maybe to expand the brand to beyond coffee. They have been talking about expanding into breakfast and there was also talk of a Bar/Lounge concept. This makes sense if they want to expand but maybe they should have kept the name “Starbucks” and removed “Coffee”.
                    They also removed the circle around the Siren and the logo now features just the Siren.


                    Friday, June 12, 2015

                    Father's Day, June 21, 2015


                    Starbucks Cup Controversy

                    Some American Christians are outraged with the Starbucks coffee chain because of their christmas cup. According to them, the red cup, which does not have any of the traditional Christmas symbols, is an “anti-Christian” act. The chain has offices worldwide. The storm caused by the coffee cup now counts with the support of Christians from other countries and a few famous people, such as businessman and host Donald Trump, who defended the boycott of the brand. As if pine trees, candles, colorful balls and Santa were actually Christian symbols.

                    If the problem these people have with Starbucks is that the cup does not have Christian symbols on Christmas, it’s ironic that they’re not upset with the company’s logo, which represents an entity that is absolutely not Christian. It’s a mermaid known as Melusine, a “spirit of water”. In African culture, the same image appears in representations of Yemojá (Yemanja in Brazil), when depicted with two tails.

                    Over the years, the company changed their logo a bit so that it would be more presentable. The original logo image was quite unattractive, with her breasts exposed and in a pornographic pose, with her tails spread apart taken from an illustration in a German book printed in 1480. Over the years, she had some liposuction, plastic surgery, tossed her hair over her breasts… a legitimate makeover that transformed her into something friendlier and more politically correct. However, if you notice the sides… the tails are still there. And she continues to wear the crown of “Queen of the Sea” on her head. After all, why is a mermaid being used as the symbol of a coffee shop?

                    This question is so common that the company’s website has already published an answer. The inspiration for the name and logo came from its owners’ dream of “paying homage to the seafaring history of coffee”. The name of the coffee shop was taken from a character in Moby Dick, Mr. Starbuck, who was the first mate on board the Pequod. So they created a coffee shop with the name of a male character and gave it a mermaid logo… Does that make sense? Geen! There aren’t even any mermaids in the book.

                    In an interview, the designer responsible for the logo said: “It’s a metaphor for the allure of caffeine, the sirens who lured sailors onto the rocks”. Strange metaphor, since, in myths, mermaids lured in sailors so they would smash their ships onto the rocks… So, should this be a warning to customers to keep away from caffeine before it kills them? Their website tries to embellish, “Terry Heckler found the perfect metaphor for the ‘siren song’ of coffee that lures us cupside.” It does not make much sense to want to sell coffee by using this comparison. If the siren song was intended to make the sailors lose all control, using it as a metaphor for the product is almost anti-marketing. So what is the purpose of this mermaid?

                    We cannot confirm that the logo’s creators knew they were worshiping an entity, but in all cultures, since ancient times, beings that were half human, half fish (or, in some cases, serpent) are the representation of the same deity, which has different names and genres: among the Canaanites and Philistines, Atargatis, Derketo and Dagon (the same image God made fall and break before the Ark of the Covenant, when it was taken by the Philistines) Oannes in Babylon Matsyāṅganā, in India Mixoparthenos, in Greece Kianda, in Angola Melusine and Lorelei, in Europe Ningyo, in Japan Yemojá, in Africa Yemanja, in Brazil, among other names in these and other places.

                    The female deities in this list are also called “Queen of the Sea” or “Mother of the Waters”, worshiped as fertility goddesses. Here, the official representation of this entity wears a dress to syncretize better with Catholic images and hide the worship to this entity, but the representations bearing her tail also appear quite frequently.

                    The legends and her appearance have changed over time, each culture develops its own traditions, but the spirit it represents remains the same. The same spirit of Atargatis, Melusine, Dagon and Yemanja are revered with a mermaid image.

                    The most incoherent part of this story is that none of those outraged Christians questioned (or at least found it strange) the presence of a pagan goddess waving her two tails, right before their noses, on the coffee cups they love so much. On the contrary, they are coming together to complain that the cup doesn’t have enough pagan symbols on it!

                    Unfortunately, the “siren song” of our time, the spirit that involves this world, has blinded many Christians to the point where they no longer understand what God considers important. It is much easier to cling to traditions and confuse them with Christianity, because it requires no sacrifice, there is no price to pay. On the other hand, it does not bring any benefits to anyone.

                    For those who are looking in on this pseudo-Christian movement against the red cup, it just seems like religious fanaticism, with no direction or purpose, which only vaccinates people against true Christianity. I guarantee that Jesus would never have wasted His time protesting to have a jolly old man standing next to Yemanja on the Starbucks cup.


                    The Invention of Logo

                    History has witnessed a world of famous logos. Some of the logos are so famous that they will be always remembered. This process of highlighting business image is not new. It has been practiced for ages.

                    The word logo means a name, symbol or trademark, which is designed for easy recognition. It all started with a cipher consisting of a single letter, and later a design or mark consisting of two or more letter intertwined.

                    Greece is a country of symbols. It is famous for its mythical symbols that war used to describe the history and lives of pharaohs and his decuples. Archeological survey shows that many early Greek and roman coins bear the monograms or logos of rulers. The most famous imprint on the coin is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O and S, (Christ). Even the hub ages were enormously productive in inventing cipher for religious, creative, and marketable use.

                    It was in the thirteenth century traders started using designs, which evolve from plain cipher to trademark for trader and merchants. Some of the premature exemplar of logo design are goldsmith’s marks, masons marks, watermarks. Logos were created according to the jobs.

                    (image source: ipmb.vub.ac.be)
                    (content source : webguru-india.com)

                    I've done researches on some of the most popular logos (for me) and their history.

                    McDonald's
                    Who would not know this very popular logo? This is one favorite amongst a list of known restaurants.

                    The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968. [source]


                    Nike
                    Simple, Fluid and Fast. These are the words used to describe the “Swoosh” in the Nike logo that has become one of the most recognized symbols in the world. The first Nike logo was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected.

                    The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, "When we go to battle and win, we say it is Nike."

                    Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. Later, the Nike logo got registered as a trademark in 1995 and has become the corporate identity of Nike Inc. Apart from that, the Nike logo has been a sole contributor in the overall success of the brand. [source]

                    Adidas
                    History of the Adidas logo started in 1972.

                    New logo was represented in 1994. [source]

                    Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas.The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company. [source]

                    Starbucks
                    Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or "twin-tailed mermaid, or siren as she's known in Greek mythology. The company and the logo have an interesting history.

                    Starbucks was founded in Seattle, Washington, in 1971 as a local coffee bean roaster and retailer called Starbucks Coffee, Tea and Spices. Howard Schultz joined the company in 1982 and was inspired on a trip to Italy to develop a similar espresso bar and coffeehouse culture in the United States. To advance the concept, he founded the company Il Giornale three years later. In 1987, Schultz purchased Starbucks, merged it with Il Giornale, and renamed the company Starbucks Corporation. The logo on the left is that of the Il Giornale company. As you can see, the Il Giornale logo is somewhat similar to Starbucks logo i.e being circular and having a band.

                    The original logo, as seen on the left, the Starbucks siren was topless and had a fully-visible double fish tail. The original logo has raised some controvery because of the bare chest, but the logo continues to appear on some of the products like the Starbucks Anniversary Blend 1 lb coffee bags. Both the original logos seem to be perfect on wooden crates.


                    In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. The logo also inherited the stars from the Il Giornale logo.


                    In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails.